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    • Showing posts with label Market Research. Show all posts
    Showing posts with label Market Research. Show all posts

    Tuesday, July 28, 2015

    Market Research - Regression

    Purti Arora - Avyan's Mom 5:02 AM
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    Market Research Notes _ comparitive advertising

    Purti Arora - Avyan's Mom 5:00 AM
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    Sunday, July 19, 2015

    GL: Market Research Notes:Experiment and Survey: Priya Bhatia

    Unknown 3:55 AM
    1. In statistics (Classical Test Theory), Cronbach's(alpha) is used as a (lowerbound) estimate of the reliability of a psychometric test. It has been proposed that can be viewed as the expected correlation of two tests that measure the same construct.
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    Thursday, July 16, 2015

    ,

    Ebook : William Bearden Scales for Market Research

    Sunny Singh 6:44 PM
     Link to William Bearden Scales for Market Research :

    NOTE : Please be advised that ebook is not uploaded on expertMasterji's server . We just provide external links.
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    Tuesday, July 14, 2015

    MR : Multiple Regression

    Vibhuti 8:48 AM























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    MR : Comparative Advertising

    Vibhuti 8:41 AM



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    MR : Factorial Design

    Vibhuti 8:40 AM



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    MR : Cronbach's Alpha

    Vibhuti 8:33 AM





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    MR : Questionnaire Design & Types

    Vibhuti 8:30 AM




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    Different Formats of Questions : Likert Scale, Semantic Differential and Continuous Scale

    Vibhuti 8:21 AM







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